Hello, I'm Isabel!👋

From research and design to strategy, my strength is in uncovering solutions to business and customer needs. I balance analysis, bias for action, and bottom lines into the creative process. 

  • Customer Research, UI & UX Design

    Powering the STEAM movement through parents using marketing and customer research-informed design

  • UX Research & Design

    Empowering career-minded individuals to gain control of their professional lives

  • UI & UX Design, Interaction Design

    Harnessing the power of AI to optimize pedestrian-oriented travel

My Core Skillset

Research

User Interviews

Usability Testing

Survey Design

Personas

Interaction

Wireframing

User Flows

Prototyping

Heat Map Analysis

Design

UI/UX Design

Branding

Illustration

Data Visualization

Marketing

CX Strategy

SEO

Google Analytics

UX Copywriting

 
Let's Work Together
Say Hello!
+1  416.873.8641